How we work

The diagnostic
before the
recommendation

Every Aven engagement begins the same way: with a diagnostic before a recommendation.

Flying buttresses and tracery, Duomo di Milano

The shape of the engagement is the shape of the diagnostic carried through.

How We Work
Four convictions

The principles every
engagement is calibrated against

01

Diagnostic
before prescription

Every Aven engagement begins with a diagnostic assessment before any recommendation is made. We don't arrive with the answer already chosen. We begin by understanding your business's actual history, your ownership's actual dynamics, and the gap between what the org chart says and how decisions really get made. When we do make a recommendation, it is grounded in your reality.

02

Alignment
before transaction

In M&A, succession, and ownership transition work, owner and family alignment is upstream of everything else. Misalignment does not stay hidden. It surfaces in a live transaction at the worst possible moment, usually after significant banker and legal fees have already been spent. So we do the alignment work first. If a family is not ready to have the harder conversations, we will say so before a process gets started.

03

Senior-led,
every engagement

Every Aven engagement is led by a senior advisor who carries the work from the first conversation through the final handoff. The advisor who holds the diagnostic is in every meeting that matters. We don't split strategy, relational complexity, and operational detail across a junior team that reconciles imperfectly.

04

Integrated system,
not isolated
intervention

Family enterprises are systems. Ownership, family, and operations are interconnected, and a change in one ripples through the others. We work across all three. Narrow interventions that treat only one dimension tend to produce the other two as unintended consequences.

I

Discovery
and diagnostic

We spend the first phase understanding the business, the ownership, the family, the history, and the pressure that brought you to this conversation. This is typically where the FEQ is deployed. We surface what the system already knows but has not named.

II

Findings, not a
pitch deck

We report back what we've found, including what's fragile, unclear, or risky. If the diagnostic reveals that the engagement you originally asked for is not the engagement you need, we will tell you.

III

Design and
decision

We work with you to design the path forward: governance reform, succession architecture, transaction sequencing, NextGen development, or some combination. Tradeoffs are named explicitly: what you gain, what you give up, what it costs to do nothing.

IV

Implementation
and continuity

We stay through the execution, not just the recommendation. Most advisory failures happen in implementation, not design, and we build in the handoffs, check-ins, and course corrections that implementation requires.

The team on your engagement

Senior-led. Specialists named openly when the work needs them

Lead advisor

Every engagement is led by a senior Aven advisor

Today, that means Matt Brown or Josh Eby. The advisor who holds the diagnostic is the advisor in every meeting that matters, through findings, design, and implementation.

When the work requires specialized expertise (a tax attorney, a quality-of-earnings team, a valuation specialist), we bring in the right person from a network we've built and vetted over time.

Advisors to Aven

A trusted circle that sharpens our thinking

We also draw on a circle of advisors to Aven itself. They are not on our staff. They are owners of multi-generational family businesses, current and former C-suite executives, scholars of family enterprise, and members of prominent family councils.

They sharpen our thinking from their own vantage points, and their influence shapes the quality of counsel we bring to every client.

Two ways to start

Owners arrive in two states of readiness

We respect the difference.